London’s housing crisis, a challenge of formidable proportions, necessitates not just immediate remedies but a holistic, community-centric strategy. At Action West London, we understand that the solution lies not solely in providing more homes but in fostering a vibrant, self-sustaining community. Our approach underscores the importance of local social enterprise generation, the circular economy, and revitalizing the high street for mixed-use development, including housing. These elements, coupled with the pursuit of a healthier work-life balance, form the cornerstone of our vision for a more equitable and sustainable future in west London.


Local Social Enterprise and the Circular Economy

Central to our strategy is the encouragement of local social enterprises. These businesses, rooted in community needs and values, not only generate economic growth but also reinvest profits back into local projects, including affordable housing initiatives. By supporting these enterprises, we create a robust local economy that thrives on the principles of sustainability and social responsibility.


Additionally, the circular economy plays a pivotal role. This model emphasizes the reuse and recycling of materials, reducing waste, and creating a more environmentally sustainable approach to development. In the context of housing, this means constructing homes that are not only affordable but also eco-friendly, contributing to a greener, more resilient London.


Revitalizing the High Street for Mixed-Use Development


The high streets of west London, once bustling hubs of commerce and community, have the potential to be revitalised as mixed-use spaces. Integrating housing into these areas can transform them into dynamic, multifunctional neighbourhoods. This approach not only addresses the need for more housing but also breathes new life into local economies, supporting shops, services, and social venues. By developing the high street in this manner, we create a synergy between living, working, and leisure, fostering a sense of community and belonging.


Promoting Work-Life Balance: The Local Living Concept

A critical aspect of our vision is promoting a healthier work-life balance. The concept of “living local” encompasses not just residing in the community but also working and shopping there. This reduces commute times, enhances family and community life, and contributes to local economic stability. By creating more employment opportunities within the community and encouraging businesses to offer flexible working arrangements, we empower residents to spend more time in the neighbourhoods they call home. This shift not only improves individual well-being but also strengthens community bonds and supports local economies.


Action West London’s Call to Action

Action West London recognizes that addressing the housing crisis requires a multifaceted approach. We advocate for policies that support the development of local social enterprises, the adoption of the circular economy, and the transformation of the high street into vibrant mixed-use communities. We also urge businesses and policymakers to embrace the concept of local living, prioritizing work-life balance and community cohesion.



As we tackle the housing crisis in London, our focus extends beyond the immediate need for shelter. We envision a future where west London is not just a place to live but a community to be a part of — thriving, sustainable, and inclusive. By embracing whole community approaches and reimagining our relationship with our local environment, we can create a London that nurtures its residents in every aspect of their lives. The journey ahead is challenging, but with collective effort and a shared vision, a brighter, more equitable future for west London is within reach.


Gary Buckley CEO Action West London