What is a “Good Job”? Building Fairer Career Paths for Londoners

At Action West London, we are proud to partner with the Greater London Authority (GLA) on Action Inclusive Talent a back-to-work programme that make a real difference. Our mission is to tackle labour market inequality by helping people from London’s most underrepresented communities move into stable, rewarding, and sustainable careers.
Employment is a powerful tool for social change, but not all jobs are created equal. To truly close the inequality gap, we focus on helping our participants secure what we define as a “Good Job.”
Supporting London’s Underrepresented Communities
Statistics show that certain groups in our city face significantly higher unemployment rates and are more likely to be stuck in low-paid or insecure work. Our programmes provide tailored support for:
- Young Black men (aged 16–24)
- Older Black men (aged 50+)
- Black women
- Pakistani and Bangladeshi women
We also place a specific focus on disabled individuals and those from lower socio-economic backgrounds. These overlapping disadvantages often worsen inequality in the workplace, and we are committed to breaking down these barriers.
The Definition of a “Good Job”
For a career path to be truly sustainable, it must offer security and a fair wage. When we support participants into employment, we look for roles that meet the “Good Job” criteria:
- Fair Pay: Must pay the London Living Wage or higher.
- Stability: A minimum of 16 hours per week with no zero-hours contracts.
- Longevity: Employment that is continuous for at least 12 weeks.
- Growth Potential: Ideally situated within one of London’s key growth sectors.
High-Growth Industries: Where the Opportunities Are
We don’t just want to find our participants a job for today; we want to help them build a career for the future. We are currently focusing on several priority sectors that are driving London’s economy:
- Construction & Green Energy: Specifically green construction and the built environment.
- Digital, Technology & Life Sciences: Innovations in tech and healthcare.
- Creative & Cultural Industries: Tapping into London’s world-leading arts and culture.
- Professional Services: Roles in finance, business, and international education.
- Essential Services: Health and social care, transport, logistics, and hospitality.
By aligning our participants with these growth sectors, we ensure they are entering industries with long-term demand and progression opportunities.
How to Get Involved
Whether you are a job seeker looking for a fresh start or an employer looking to diversify your workforce and provide “Good Jobs,” Action West London is here to help.
Together with the GLA, we are building a more inclusive economy where every Londoner has the chance to thrive.
Get in Touch
If you are looking for work or a new career in a high-growth sector, our team is ready to support you.
📩 Email us today at: recruitment@actionwestlondon.org.uk